The world leader in innovative management of laundry facilities and dishwashers in professional kitchens of hotels and restaurants is among the participants in the digital zone of the SIHRE exhibition
Innovative digital solutions are key in the modern hospitality business. They are the focus of the new edition of Digital Box – the global platform for sharing and presenting digital technologies and innovative solutions, which is being held within the SIHRE exhibition from January 27 to 30, at Inter Expo Center.
Digital Box will bring together leading technology companies and digital marketing agencies, who will share their latest developments for restaurant and hotel management. Among them – AI tools for remarketing, reservation management and customer communication, innovative digital platforms for b2b and b2c online sales, centralized solutions for real-time remote control of laundry facilities and washing processes in professional kitchens, fintech solutions for digital payments, innovative voice services and experience marketing, innovative software for process and service management.
Global innovation in the management of hygiene processes in professional kitchens and hotels Bulgarian company CM2W, a world leader and innovator in the management of hygiene processes and laundry facilities, will present itself for the first time on the Bulgarian market, namely at Digital Box within the framework of SIHRE – the exhibition that provides a 360-degree view of the HoReCa sector. After participating in world exhibitions in Amsterdam, Berlin, Las Vegas, Frankfurt and Verona, the team is also presenting its innovative technology to the hotel and restaurant management in Bulgaria, which has brought them to the top worldwide with clients from the hospitality sector in over 50 countries.
Reservation Management
An opportunity to get acquainted with the offerings of URBO Studio. The platform offers comprehensive management of reservations, tickets and payments, marketing tools and access control, ensuring process optimization and increased efficiency.
DINEOUT will present the Restomatix by Dineout system. Developed with leading restaurants, the platform provides a complete solution for online event sales and guaranteeing reservations with a bank card.
At SIHRE’s Digital Box, we will also find Overview PMS. The company presents a rich ecosystem of functionalities through reservations, channel distribution, direct reservations, and communication with guests. Through it, hotel management is easier, faster and more efficient.
The zone also highlights Reservation.Tools – a proven application for managing reservations and customer relationships, restaurants, optimized for chains.
Software and IoT solutions
The Bulgarian technological innovator in the development of software for retail outlets Yanak Soft is also participating in the Digital Box of SIHRE from January 27 to 30. The company, with over 20 years of history behind it, creates products that benefit thousands of retail outlets.
The Microinvest team focuses on accounting and commercial software. The company builds, implements and maintains complete POS systems, automation and optimization solutions.
MISTRAL SOFTWARE focuses on the development and implementation of POS software solutions for managing retail outlets. The company offers modern, adaptive and functional software and imports specialized equipment – touchscreen monitors, POS terminals, magnetic and contactless card readers, barcode scanners, etc.
In support of trading platforms and horeca sites
A trading, warehouse and POS platform with ERP functionalities. This is IncoPOS. Through it, customers administer and monitor the business in real time. It covers the entire cycle – from the production process to the sale.
With over 20 years of experience in eCommerce focus, Stenik is a participant in Digital Box. The Bulgarian company provides and adapts global solutions for local manufacturers, retailers, brands and online merchants. The company provides a complete cycle for implementation, development and support of B2C online stores and B2B trading platforms.
A comprehensive Call Center, Helpdesk and CRM software solution is provided by InfoServ CRM. The system integrates telephone, email, Web Chat and Viber and provides self-service to customers by telephone (via IVR) and chat – via chatbot.
Digital Box meets the horeca business with Barsy – a complex solution for optimization, control and complete organization of processes in real time. The platform allows constant access to key activities – sales, inventory, orders, deliveries and documentation, supporting the secure and efficient operation of the facility.
Digital Box = More solutions that modern horeca business cannot do without
A digital menu and online ordering system is offered by TabL.bg. Through the innovative web platform for restaurants, cafes, bars and hotels, the menu, QR codes are easily managed, orders are accepted on site and for delivery, online payments, integration with warehouse systems, loyalty programs and marketing automation.
100% computer automation for hotels, restaurants and shops is provided by UCS BALKAN. Its products include systems for managing and reporting various processes, touchscreen terminals, video control of cash transactions, etc.
The FONOTEKA team is also included in Digital Box, which offers a B2B service for legal sound and music programming for commercial premises.
The Food Safety Academy platform is aimed at food safety. A specialized platform creates daily self-control, traceability and training.
Digital Box – the area that brings together over 20 innovative technology companies developing digital solutions for the horeca sector, opens its doors on January 27 as part of the SIHRE exhibition. Tickets for visiting are available online at www.iec.urboapp.com.
В продажба са билетите за посещение на СИХРЕ – търговското изложение с 360 градуса поглед върху ХОРЕКА сектора
Търговското изложение СИХРЕ или 360 градуса поглед върху ХОРЕКА сектора в България от 27 до 30 януари 2026 г. в Интер Експо Център
