How does digital marketing contribute to hotel and restaurant businesses?

Leading lecturers to be brought together on January 29th at a specialized workshop within the accompanying program of SIHRE exhibition

To create a successful business in the modern hotel and restaurant business it is necessary to use the Internet space properly and fully. That is the reason why the digital environment is in the focus of the specialized "Digital workshop for hotel and restaurant managers". The event will take place on 29 January at Inter Expo Center as part of the accompanying program of SIHRE – the exhibition for the Horeca sector to be held under the motto "Back to the Future".

"Leading specialists will share their ideas of how the users can find your hotel thus getting to the widest possible audience, how to prepare the best advertising campaign and to attract more customers", the organizers comment. They also add: "The first independent edition of SIHRE for the last decade, which will be held from 28 to 31 January, focuses on the new technologies in the hotel and restaurant industry.


The most common SEO errors in the hotels and restaurants websites will be the main topic of the lecturer Georgi Stefanov (Ganbox). The communication in the digital environment with customers and followers in 2020 will be addressed by Nikolay Yorgov from Stellary Agency.

Facebook Chatbots can be a winning approach for the industry at a time when there are plenty of information, suggestions and advertisements of hotels and restaurants in social networks and online space. That is why Blagoy Nikushev from Zebra Digital will draw our attention to Facebook chatbots for business needs.

The question " How to get eminent foreign travel partners that will help you to sell more rooms, tourist services and tours " will be answered by the lecturer Milan Stoykovich from Etourism Consulting, Serbia. In the last panel, Konstantin Zankov (Travel Mind) will focus the attention on small steps in marketing and the big step to success in hospitality and restaurant business.
"You can register for the workshop at“ organizers advise.

More Professional Events

Another event from the accompanying program of SIHRE is also intended for the specialists. The workshop "Discussions with Hotel Managers: How to develop a successful hotel?" will reveal how to improve the operations of our hotel, what to invest in and how modern technologies can contribute to the growth of the business.

Among other highlights in the accompanying program of SIHRE will be one of the most awaited culinary events – GastronomiX, bringing together renowned chefs, as well as the most prestigious competition for young chefs Bocuse d'Or.

You can find the detailed program of "Digital workshop for hotel and restaurant managers" at