Horeca sector companies get together from 28 to 31 January 2020 at  SIHRE exhibition

Inter Expo Center welcomеs the first independent edition of the International Forum for nearly a decade

From 28 to 31 January 2020, the International exhibition SIHRE will open its doors for the representatives of the HORECA sector from Bulgaria and abroad. Within the four exhibition days the forum will build a professional platform at Inter Expo Center, giving a chance to the companies in the restaurant, hotel, tourist and SPA businesses to meet their current and future partners and prospective customers.

The forthcoming edition will be held as a separate event for the first time in eight years. The main catalysts for a conceptual change are the sustainable development of the form, the growing interest in the last decade and the dynamism of the HORECA sector; and last but not least – the 30% increase in the number of participants in the last edition.

What's new to expect?

The individual holding of SIHRE will allow the exhibition to maximize its potential. Thus maximum focus on the HORECA sector will be achieved, as well as enhancing the spectrum of companies that can benefit from the advantages provided by the international forum.

SIHRE 2020 will be deployed in four of the exhibition halls at Inter Expo Center; In other words, on 10 000 sq. m. The new format allows for precise allocation of themed areas. Two of the exhibition halls are to be arranged for the companies dealing with professional kitchen equipment and utensils. In the remaining two visitors will see interior design solutions, hotel and restaurant equipment, SPA and fitness, business advertising ideas, as well as software products.

The basis of the new concept is the development of the accompanying program and professional formats. SIHRE will again be the arena of one of the most awaited culinary events – GastronomiX. As it happened during the last edition, in the 2020 edition there will be world known names from the culinary world. National qualification for Bocuse d'Or will take place – the most prestigious competition for young chefs. In parallel with all this, SIHRE 2020 will open its doors for emerging issues in the sector, in the framework of the workshops program focused on the hospitality business.

"Yet, the companies that are interested in being involved as exhibitors can learn more about the terms and conditions thereof at www.sihre.bg", the organizers commented. On the website anyone wishing to visit SIHRE 2020 can also make their registration for free entrance.