How to create a successful hotel; Answers – from the first-person perspective

Specialized workshop brings professional hotel managers together at Inter Expo Center on January 28

How to improve the operation of your hotel? Where to invest and how up-to-date technologies can contribute to the growth of business? These and many other questions are in the focus of the forthcoming professional workshop "Discussions with hotel managers: How to create a successful hotel?". The organizers of the event are Hotel forum, Bulgarian Association of Hotels Management Professionals (BAHMP) and the exhibition SIHRE. The event will take place on January 28 at Inter Expo Center, and in order to join it, participants need to register on

The specialized workshop is among the highlights of the accompanying program of the International Exhibition SIHRE. Being dedicated to the Horeca sector, deployed on an area of over 10 000 sq. m, the forum will present some solutions for professional kitchen equipment, utensils, interior design, hotel and restaurant equipment, SPA and fitness equipment and software products.

Keys to Success

Well-known lecturers from various professional fields, involved in the processes management, will share their experience, ideas and practical advice during the hotel management workshop. Among them will be Julieta Serafimova, director general of Sofia Hotels Management, the designer Alex Kovatchev – Manager of IDEA Studio, Svetoslav Panev – General manager of Best Western Premier Sofia Airport – the Bulgarian hotel, having "appointed" a robot-housekeeper. Among the lecturers we can spot the names of: Milena Ivanova (Sevtopolis Medical & SPA), Antonia Pislenska (General Manager, Rosslyn Hotels), Svetla Staneva (Corporate Planning Manager, Diplomat Plaza), Ivaylo Kozhuharov (General manager, Best Western Plus Hotel Expo Sofia).

"The architecture of the hotel as a magnet for tourists: through better design towards better occupancy" is one of the main topics of the event. The investments in the sector, the synergy between the 21-century hotel and the new technologies are other keys to success, which  lecturerswill focus their attention to. The practices and hotel management will be addressed at the panel  "What do the owners miss?"  

January 28th. On this day the workshop "Discussions with hotel managers: How to create a successful hotel?", in the framework of SIHRE, will bring together professionals from the hotel business at Inter Expo Center from 28 to 31 January. The specialized "Digital workshop for hotel and restaurant  managers", which will be held on 29 January will welcome the professionals.

Among other highlights in the accompanying program of SIHRE will be one of the most awaited culinary events – GastronomiX, hosting well-known chefs, as well as the most prestigious competition for young chefs Bocuse d'Or.

Thanks to the combination of products and services from Bulgaria and abroad, master chefs and the professional accompanying program, the exhibition SIHRE  is the cross point for horeca-business,   professionals – hotel managers and connoisseurs of good taste.